Benefits of using WordPress

WordPress has been around since the year 2003 and it has won the hearts of many. It started off as popular blogging software and now, it has become of the one of the leading choices for non-blogging websites too. If you are planning to start your e-commerce business, it can be pretty overwhelming to choose between WordPress and Shopify and other demanding CMSs.  To make the decision easier, you must be aware of the benefits of using WordPress. Let’s have a look, shall we?

It works great on all search engines

WordPress is one of the most search engine friendly CMS. Here are some of the great things about it:

  • You can alter permalinks for any post to focus on a specific keyword
  • You can add tags on your posts to help the search bots find the internal pages and also help your customers navigate better.
  • You can optimize the images added to your WordPress site. This will help Google index them in its image result pages. All you have to do is add title tags and captions.
  • WordPress operates on clean code. As your code will be organized and formatted correctly, it will help the search bots crawl on your site better.

You can also use the built-in plugins for improving the SEO of your site. In short, Google loves WordPress so optimizing your website will be easier than you thought.

It is easy to use

WordPress is quite beginner friendly. Even if you are a newbie or a non-developer, WordPress will let you start your own website without external help. Its user interface is great. There are lots of images, videos and audio files within to help you get along with the website. It is full of great features that let you take control of your site even if you don’t know how to code.

Its design is 100% customizable

You can choose from the themes available to design your website. You can also customize the website according to your brand and create a unique experience for your visitors.

Your website becomes mobile responsive

You can create a mobile responsive website with WordPress.  Such a website automatically changes to fit the device you are reading on.

Manage multiple administration

You can add multiple users in the administration and change their access permissions as per the responsibility given to each of them. This is a great option for those who have multiple staff members managing different aspects of the site.

It puts you in control

As long as you are using WordPress, you won’t have to spend a large sum of money for creating a professional web presence. You will not have to depend on webmasters, designers and developers to manage the content you post on your website or the website itself. Once your site is up and running, you simply have to learn to use its features and you will have complete control over your website.

To find out more about if WordPress would be great for your e-commerce store, click here.