HubSpot is a great marketing tool. However, it is important to understand that as marketing software, HubSpot shopping cart cannot magically improve your sales without a sound strategy in place. You have to combine it with other marketing tools plus a team of experienced sales people that will execute the plans to give your business a competitive advantage.
As an inbound marketing tool, it helps online businesses to attract clients, close deals, and convert leads. However, don’t wait for the HubSpot platform to do these things for you on its own. However, inbound marketing strategies will.
This is an integral part of inbound marketing whereby a company shares vital information and in turn, gains more leads. HubSpot makes the process of creating and publishing blog content much simpler. In essence, it helps to build a larger audience for your blog through SEO-friendly keywords. Moreover, it allows you to capture information and measure the effects of every content that has been published.
- Lead management and segmentation
In most companies, the marketing data appears in silos within the marketing tools that those companies use. Certain data exist in the email, social media or CRM. HubSpot comes in to store the marketing data plus the leads in a single integrated database. Such database will help you to monitor your contacts and score leads according to your contact interactions. In the end, you will prioritize data for your future marketing activities.
- Email marketing
Through personalized email campaigns, you can improve your service delivery and response. HubSpot analytics can help you track the efficacy of such campaigns and maximize them for better future performance.
- Social media inbox
You can also enhance your social media interactions through HubSpot without extra effort or time. You should be able to plan your postings for the different social media networks and monitor them in just a few clicks. Then, you can track your social media interactions in the marketing database so you don’t miss any opportunity to engage with your clientele.
At the end of the day, you want to build precise lead attribution and ROI reports of your marketing. With ROI reports, you can receive higher budgets. The integrated database will help you track any metric including HubSpot payments and data points.
Simply defined, HubSpot is a company that develops and sells marketing software. There are two distinct platforms of HubSpot- one for marketing and another for sales. In this article, we will focus on marketing. The all-encompassing marketing software offers vital tools that can enhance these areas: SEO, landing pages, blogs, emails, web analytics, marketing automation, and social media. You can integrate the software into your website or develop the entire website on HubSpot as a content management system.