Commonly referred to as corporate image or branding, Affiliate Marketing & Branding Services is the public perception of a company, its products and its brands. Consumers get an idea of a brand based on their different personal experiences or impressions that are suggested to them, either through messages conveyed by the media or by their relatives.
The public forges an impression of a brand from its perception of a multitude of concrete and abstract elements. This is why the image “perceived” by the public sometimes differs from that which the company has of itself or that it strives to convey. However, it is up to the company to influence this perception favorably.
The components of the brand image
When it comes to creating a brand image, it is important to start by clearly defining the objectives, to develop a corporate strategy and, above all, to ensure permanent control of the coherence of all the elements that make it up. Best B2B Brand image is an asset of the company; it has a value, even if it is difficult to quantify.
Many components are used to create the brand image of a company, and each of them must be carefully studied.
The product or service
The product or service, by its form, its characteristics, its price and its ingenuity is the first actor and often the main agent creator of the image of a company. Many companies are born as a result of a product or service idea. This initial idea will often model the image that the public will retain of the company.
Name and visual identity
The company shapes its brand image in particular by the name and the visual and sound identity that it chooses to give to its company and its products, as well as through its distribution network.
Speech and experience
The image is also created based on the history of the company, the vision and values of the leaders, the know-how, the strengths and weaknesses of the company, the buying and selling experience. Online or offline shopping, after-sales service and employees.
The role of branding Consumer
In combination with products, branding creates value for the consumer for the following reasons:
It ensures the consistency of the product over time, a familiar, continuous and lasting presence.
It allows it to differentiate itself from others by a unique advertising argument (USP).
It values the consumer who identifies with the brand.
It makes it easy to find the product with the logo, message, packaging and name .It creates a bond of trust and, thus, customer loyalty
Associated with the company, branding creates value for the company for the following reasons:
It gives weight to the company during negotiations with distributors.It makes it possible to increase the profit margin and to justify, among other things; a higher price .It creates a sense of belonging through the effect of notoriety and corporate culture. It simplifies hiring .It makes it easy to obtain financing thanks to investor confidence.